THE BRAND CHALLENGE
‘Inspired by personal experience and treating patients through the COVID-19 pandemic, we founded Wyndly – an online specialty practice offering personalized allergy treatment through sublingual immunotherapy. Fresh from a heady experience in Silicon Valley’s elite Y Combinator program, we know we need to establish an identity which resonates with our audience. Help us both strategically and creatively to bring our brand in line with our ambition.’
THE DESIGN SOLUTION
In an industry defined by perpetual disruption, we channeled the innovative vision of a telehealth start-up to revolutionize a category. The second we started working with ENT surgeon Manan Shah and his partner, Aakash Shah, we could feel the honesty and personal integrity that oozed from both founders. This isn’t just an online health start up, this is truly effective allergy care, simply and efficiently delivered. Ultimately - Allergycare that’s personal.
Inspired by the distinctive Wyndly approach and experience, we focused on the human connections that define any successful doctor patient relationship. The Wyndly values and tone of voice guidelines immediately began to inform everything from personnel decisions to fundraising pitches, as well as serving as a north star for a quickly-growing team.
Visually, the strategy translated to an identity and brand world that is warm, dynamic, and inclusive, debunking the dreaded doctors appointment. The distinctive “breeze” icon nods to the Wyndly name, suggesting movement and connection all while embodying a scientific authority. The colour palette is both warm and vibrant, our photographic style is truly natural, every little detail created for Wyndly is rooted in human experience.
WHAT OUR GENIUS CLIENT SAID…
‘It was a real pleasure to work with you. You brought our idea to life in a way that was beautiful and thoughtful. I'm really excited to continue working together.
Manan - Co-Founder
wyndly.com