Ever heard of the seven per cent rule? Also, known as the Mehrabian theory, this simple rule states that, nobody gives a… shih tzu about what you’re saying. The remaining per cent? Well, that’s just about how you look.

Out of nowhere, a surplus of time and a faceless villain was dropped onto our laps. So we panicked. We obsessively consumed news, obsessively consumed netflix and obsessively consumed every consumable in the kitchen - not to mention the alcohol. It’s time to get back to business. More than anything, it’s time for reinvention.

Welcome to the surreal world of social distancing. Here we sit, united but separated, to see how Coronavirus will change the world. All of this is having a monumental impact how brands interact with their customers. How does social distancing and design connect?