ALICE DARBYSHIRE
Life Coach
Brand Design | Web Design
THE BRAND CHALLENGE
‘Coaching clients and helping give them the right tools to create their ultimate journey through life is a privilege. It is very important that there is a chemistry that leads us both to succeed in making life transitions happen. Create a mark that is both intriguing and empowering.’
THE DESIGN SOLUTION
Coaching much like alchemy aims to mature, and perfect objects/individuals. Both symbolise taking different facets to create the ultimate. Combining alchemy symbols with the nature of coaching and Alice’s personality, created an extremely ownable symbol in its own right.
Triangle (Capital A) in alchemy refers to the classic elements, fire, air, water and earth, which explain the complexity of all matter in its simplest form. A half circle (capital D) symbolises the moon and the sun, darkness and light. Collating all different aspects of life coaching through one iconic symbol.