SHOP BETTR
Sustainable Fashion Platform
Brand World Design
*Design-Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
‘Imagine a world where every time you shopped, the proceeds would be fairly distributed to the people involved and the planet would be cared for. Imagine a world where shopping this way does not mean you have to compromise on your style and budget. Thousands of sustainable fashion brands worldwide are already creating beautiful products but these same brands often find it difficult to reach a wider audience as they typically don’t have the resources that ‘Big Fashion’ has, I want to give them a platform.’
THE DESIGN SOLUTION
We were clear from the start that we had to debunk the tree hugger stereotype of sustainability and ensure the brand appealed to the ever growing, future aware community by making sustainability a desirable mainstream. We wanted to create a truly honest tone of voice to echo Chu’s spirit and her vision for the brand, we used a very minimal approach whilst designing the brand world to ensure the sincerity of Shop Bettr shines through. The brand captures the importance of sustainability through transparency.
WHAT OUR WONDERFUL CLIENT SAID…
‘Working with Design-Hungry has been a dream! I've never worked with a designer before, and Holly took great care to explain the process to me, understand the deliverables needed, and break down the cost in a very transparent manner. My favourite part of the process was when we had what was a very casual chat about my vision for the brand and my general likes and dislikes; and Holly came back a week later with beautiful, well fleshed-out moodboards; which soon after evolved into visually distinct directions for the brand that I could choose from. It was magic. I highly recommend Design-Hungry to anyone looking for an enthusiastic, talented design collective.’
Chu - Founder
shopbettr.com