CIDER
Strategic Brand Consultancy - USA
Brand World Design
THE BRAND CHALLENGE
‘I like my strategy like I like my cider; strong, sharp and sweet. Create a brand world that evokes the essence of my name and values with a simple, direct visual flair.’
THE DESIGN SOLUTION
Knowing the disciplined thinker and master story teller behind the brand Cider, one of our longterm, long-distance partners. We wanted the visual identity to encompass the strength and clarity that embodies every project touched by Cider.
It was essential that the brand world created was clearly evocative of the brands core values. The typeface allows us to play up the strong, sharp essence of the brand whilst the colour palette and secondary fonts give the brand its sweetness.
WHAT OUR BRILLIANT STRATEGIC PARTNER SAID…
‘Design-Hungry has been an invaluable partner on recent branding projects. Open, collaborative, thoughtful and rigorous, they have brought the brand strategy to life in an artful and restrained way at every turn.’
Laura - Founder
ciderbrand.co