WÜNDERNOOK
Educational Building Toy - USA
Strategy & Brand World Design
*Design-Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
‘WünderNook is an innovative building system that lets kids imagine, construct, and transform their own play space. From kitchen to puppet theatre, there’s no creative limit. WünderNook is brimming with potential but needs a brand story and creative direction that embodies the product and inspires its creators.’
THE
DESIGN
SOLUTION
Our strategic partner Laura at Cider worked to clarify and articulate the brand and product story across all channels. Aligning on a brand narrative rooted in a higher purpose: to nurture the wonder of childhood, and simplify the journey of parenthood.
With a pipeline full of ambitious innovations, and a flagship product that’s as elegant as it is educational, we not only coined the term ‘neverending play’ we designed a whole brand around it.
In a brand evolution the logo now flaunts elements of the structural product itself, whilst expressing the imagination that comes with its ability for ‘neverending play’. Taking this creativity across the brand world we crafted a library of doodles to help communicate the infinite inventions of WünderNook.
IN CASE YOU WERE WONDERING
IN CASE YOU WERE WONDERING
BEFORE
AFTER
‘I am really excited about the brand’s new direction! I have absolutly loved working with you.’
Abby - Founder
wundernook.com