CLEAN LIFE COLLECTIVE
WELLNESS & COACHING
Health Coach & Meal Delivery - USA
Naming, Strategy, Brand Design, Packaging, Brand World Design
*Design Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
‘In a world where wellness companies seem to launch every week, I have a vision for something unique, imagine being able to go into a market - online or brick and mortar - and get practical health and wellness advice while at the same time being able to trust that ALL the content, products, recipes, food were there to help you feel your best.
Combining the personalized service of health & nutrition guidance with the content, products, and tools people actually need to make sustainable changes in their lives. I want to create a lifestyle brand that is aspirational and holistic, but warm and welcoming, too.’
THE HEALTHY DESIGN SOLUTION
We worked closely with Katelin to define and articulate the pillars of her business both now and into the future. Clarifying both the foundational idea upon which her growth could be built, but also the specific tone and approach that would be distinctive, ownable, and motivating.
We developed an iconic and irreverent visual identity for Clean Life Collective. Inspired by the brand’s initials and accessible demeanour, the brand breathes humanity into a few simple lines (plus beauty mark!). Balancing poise and the personal touch of a handwritten scribble, the overall feeling is warm and elegant while still keeping it professional.
Photography: Claire Harvey
WHAT OUR ASPIRATIONAL
CLIENT SAID…
‘From the first day I met with Holly and Laura, I knew they were the dream team. Their invaluable knowledge of brand strategy, design and marketing was exactly what I needed to make my dream to life. I had a unique and bold vision, Holly and Laura captured it perfectly. Laura’s knowledge of branding and her distinct and spectacular ability to define a mission for the company were critical to the company’s identity. Holly’s uncanny ability to create a unique and thoughtful brand that conveyed all the tenets of the company in one design was so impressive and exciting.
They not only understood the concept but they also believed in it and supported me. Beyond their professional aptitude, they are also two women empowering women to achieve their business aspirations. I couldn’t more grateful, and I can’t wait to continue working with them.’
Katelin - Founder
thecleanlifecollective.com