K ACADEMY
WELLNESS & COACHING
Boxing Gym - UK
Brand Design, Packaging Design, Brand World Design
THE BRAND CHALLENGE
‘So the brand vision is a premium boxing gym, emphasizing a high-level training experience led by seasoned athletes and world champions. The gym will be designed to attract individuals who are serious about their boxing journey, whether they're beginners or experienced fighters. It focuses on providing personalized coaching, positioning itself as the go-to destination for aspiring boxers/kickboxers who seek elite training and mentorship from the best in the sport. Help me bring my vision to life!’
THE BOLD
DESIGN SOLUTION
Only bold and impactful would do for our WAKO World Champion kick Boxer Kieran Jones, the visionary founder of K Academy.
As somewhat of a celebrity in our eyes and in the WAKO community we branded Kierans vision ‘K Academy’ owning the power and strength behind his initial.
The letter ‘K’ as a design element allowed us to create a strong, iconic mark. Its shape lending its self to chevrons and empowering arrows, pointing us in the only direction Kieran associates with, up!
The branding embodies both the mission of Kieran in the ring and of K Academy—confident, clean, considered and stand out!
The carefully curated colour palette features deep orange (a nod to our red head World Champion founder) warm greys and rich blacks conveying a sense of power and energy, driving the premium K studio's appeal to serious athletes who are dedicated to their craft.
The inclusion of the close ups and the striking, honest, real photography resonates deeply with the audience, fostering an immediate and relatable connection. The K Academy tribe photographed full personify the brand, they are boxing machines, bold and full of impact and it shows!
WHAT OUR WORLD CHAMPION
CLIENT SAID…
‘Wow! Can’t believe how well you’ve managed to bring my vision to life. It’s a shame your boxing isn’t as incredible as your design.’
Keiran - Founder