THE BRAND CHALLENGE
‘After eight years we’ve decided to re-brand The Fat Prince to The Prince. We want to shred the old prince for a cleaner, more elegant, sexy new prince. We’re switching up to a modern, more authentic dining experience for our long time locals and a new generation.’
THE
SIMPLISTIC
DESIGN
SOLUTION
Having regularly eaten my body’s weight in hummus at the ‘original’ Fat Prince. Designing a clean, simplified more authentic version of The Prince was bloody exciting! After a few collaborative iterations, we drew a simple but connected, mysterious and sensual mark that we felt remixed the expected Arabian experience. Perfect for the new prince.
IN CASE YOU WERE WONDERING
IN CASE YOU WERE WONDERING
BEFORE
AFTER
WHAT OUR REGAL
CLIENT SAID…
‘This is so clean, sexy and bold!!!!!!!! We both love it!’
Michael & Rohit - Founders
bytheprince.com