ZENKO
FOOD & BEVERAGE
Superfood Snacks - APAC & Europe
Re-Brand Design, Packaging Design
zenkosuperfoods.com
THE BRAND CHALLENGE
‘We’re Zenko, an emerging superfood brand, on a mission to revolutionise the snacking world and enhance people's well-being through delicious superfood snackettes. We connect you with the source, empowering the people who make them, and the people who eat them! We need better stand out for our brand to differentiate ourselves in the market, we’re hoping to leave a lasting Zenko imprint on the minds, hearts and tastebuds of our health-conscious customers.’
THE CRUNCHY
DESIGN SOLUTION
Once we’d heard the Zenko story and tasted the deliciousness we HAD to help make it more visible.
After some research, we found the existing whimsical illustration style was the main element recognised by current customers so we were mindful not to alienate.
Sadly, you could barely make out the brand on the original packaging so we cleaned up the logo, enhancing its legibility and prominence. We simplified the information on pack, ensuring we had everything we needed and nothing we didn’t. Meticulous consideration of the brand, the brand story and the hierarchy was essential. We helped bring the Zenko story to life on both the front and back of pack.
All this to say our careful consideration to all elements means the Zenko brand will leave a lasting memory, enabling return custom, captivating consumers and leaving a lasting impression.
If there’s one thing we should tell you, it’s get Zenko snacking!
IN CASE YOU WERE WONDERING
IN CASE YOU WERE WONDERING
BEFORE
AFTER
WHAT OUR SUPER
CLIENT SAID…
‘We’re so happy with our new brand, packaging hierarchy and it’s standout! We also really appreciated Holly’s patience, flexibility and support during the re-design.’
Wouter - Co Founder
zenkosuperfoods.com