Our main goal for Zenko was to get such an ace brand to stand out on shelf. Once we’d tasted the deliciousness that is Zenko we HAD to help make it more visible.

After some research, we found the existing whimsical illustration style was the main element recognised by current customers so we were mindful not to alienate.

Sadly, you could barely make out the brand on the current packaging so we cleaned up the marque, enhancing its legibility and prominence. We carefully simplified all of the information on pack, making sure we had everything we needed and nothing we didn’t. Meticulous consideration of the brand and the hierarchy was essential.

All this to say our careful consideration to all elements on pack means the Zenko brand will leave a lasting memory, enabling return custom, captivating consumers and leaving a lasting impression on the shelves.

If there’s one thing we should tell you, it’s get snacking!