AYA
Health & Wellness Beverage - APAC
Strategy & Brand World Design
*Design-Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
‘Consumers around the world are making more mindful choices about how they live, what they eat and, especially, what they drink. An increased consciousness about health and wellness in Asian communities is leading to a significantly increased demand for non-alcoholic functional beverages, packed with potent natural elements. That’s where Aya beams in, help us create a simple but standout, powerful wellness brand that quietly shouts about the goodness inside.’
THE
DESIGN
SOLUTION
Our strategic partner Laura at Cider worked quickly and collaboratively to establish a compelling brand idea, ‘individually illuminated, collectively transformed’ – a nod to the community orientation of the business, as well as the vibrant hue and functional impact of the drink itself.
We harnessed inspiring and inclusive language to win over a new generation of consumers increasingly mindful of their own wellbeing.
The brand design beams for itself, natural, modern and imperfectly perfect. Our design is minimal but powerful, just like the drink itself. By stripping away all non-essential details, the design creates a visual metaphor for reaching the apex, a singular focus that is both captivating and memorable. It’s clean lines and two tone colour palette create a sense of tranquility and visual harmony.
Our design possesses a quiet confidence that commands attention. And just like this curcumin fuelled drink, proves that sometimes, less is truly more.
‘It was a joy working with Design Hungry. A truly collaborative process during which the team both listened and contributed. We ended up with a great product. Holly got involved in all areas of design from branding to packaging through to sales sheets and the brand book development.
Early response to Aya’s design has been amazing.’
Kevin & Eric - Co-Founders
theayalife.com