AYA
FOOD & BEVERAGE
Health & Wellness Beverage - APAC
Strategy, Brand Design , Packaging Design
*Design Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
‘Consumers around the world are making more mindful choices about how they live, what they eat and, especially, what they drink. An increased consciousness about health and wellness in Asian communities is leading to a significantly increased demand for non-alcoholic functional beverages, packed with potent natural elements.
That’s where Aya beams in, help us create a simple but standout, powerful wellness brand that quietly shouts about the goodness inside.’
THE BEAMING
DESIGN SOLUTION
The brand design beams for itself, natural, modern and imperfectly perfect. Our design is minimal but powerful, just like the drink itself. By stripping away all non-essential details, the design creates a visual metaphor for reaching the apex, a singular focus that is both captivating and memorable. It’s clean lines and two tone colour palette create a sense of tranquility, perfect for a drink anywhere, anytime kind of drink. Be it in a cocktail or an ice bath!
Our design possesses a quiet confidence that commands attention. And just like this curcumin fuelled can, it packs a punch and proves that, less is truly more.
WHAT OUR BEAMING
CLIENT SAID…
‘It was a joy working with Design Hungry. A truly collaborative process during which the team both listened and contributed. We ended up with a great product. Holly got involved in all areas of design from branding to packaging through to sales sheets and the brand book development. The response to Aya’s design has been amazing.’
Kevin & Eric - Co-Founders
theayalife.com