NEON PIGEON

BARS & RESTAURANTS
Izakaya - Singapore

Brand Design, Menu Design, Brand World Design

THE BRAND CHALLENGE

'Over five years in, Neon Pigeon is still Singapore’s most hip restaurant. As we embark on our new location and new journey of Neon Pigeon 2.0, we don’t just want to repeat what we’ve done, help us build on it and transform into something bigger and better!’

THE GLOWING
DESIGN SOLUTION

Having 'let one’s hair down' at Neon Pigeon one too many times over the four years I spent in Singapore, you can take it from me; it really is one of Singapores best bars, there was no option but to do NP 2.0 serious justice.

After initial market research we quickly realised that customers weren't familiar with the existing logo, their only association with the brand mark was unsurprisingly 'the Neon Pigeon glowing in the window’.

So that’s exactly what we recreated, adjusting the original neon sign to create a minimal brand mark alongside crafted type that takes on elements from their Japanese heritage. The aim - to create bold minimalism that perfectly summed up Japanese Isakaya meets urban city.

Pushing the boundaries where ever we could we said goodbye to the standard drinks menus to illustrate manga comics full of classic cocktails disrupted with a Japanese twist.

Isakaya meets urban runs through the whole brand world from menus to uniforms, coasters to graffiti propelling Neon Pigeon to keep leading the flock in Singapore.

Sugoi!