The Railway Room | Photography: Owen Ragget
The Elephant Palace | Photography: Owen Ragget
The Jungle Lodge | Photography: Owen Ragget
The Officers Club | Photography: Owen Ragget
FIRANGI SUPERSTAR
Bar & Restaurant - Singapore
Brand World Design
THE BRAND CHALLENGE
‘Firangi Superstar feels less like a restaurant, more like a cinematic journey through India. Magic at every turn. The venue feels like a series of film sets as you travel from room to room, each one vibrantly different from the other, creating individual experiences.
The food is progressive Indian, Chef Thiru leaves his post at Wolfgang Puck’s legendary Spago restaurant to mix his formal training with the flavors he grew up with, rooted in history and flavor tradition, but not in a way you’ve seen before. This is not India; this is something entirely different, yet somehow seductively familiar.
We need you to help us make Firangi Superstar feel like an episodic journey to another world. From branding to menus and everything in between.’
THE DESIGN SOLUTION
We worked with Firangi pre restaurant build, collaboratively creating the theme for each of the four rooms which resulted in four snippets of India:
The Officers Club
The Railway Room
The Elephant Palace
The Jungle Lodge
From here we let our minds go WILD. We felt the brand mark itself needed to incorporate elements from each of the four rooms. You may know that India isn’t known for its minimal approach or neutral colour palettes and we wanted to create those chaotic indian vibes bursting with life into one eccentric brand mark.
Upon arrival each guest receives their own leather bound itinerary pack that includes The Firangi Superstar Newspaper (Food Menu) The G&T Express Train Tickets (Gin Menu) and The Poison Manuscript (Cocktail Menu). The Firangi Superstar Newspaper takes snippets of articles found in the British newspaper archive creating a paper backdrop from yesteryear of real stories that interlink with each of the four over embellished rooms.
The G&T Express is a take on old indian train tickets. The names of the G&T’s are related to the origins of each specific gin. Even the number of botanicals is cited as the ticket numbers.
The Poison Manuscript is a concoction of typed and handwritten notes from the masterminds behind the cocktails. The other beverages feature evocative blurbs bringing us right back to the heart of Firangi Superstars quirky tone of voice.
We want guests to engage with the Firangi Superstar story and feel fully immersed in their journey to a wacky, surreal version of India.
WHAT OUR KICK-ARSE CLIENT SAID…
‘This is all so freaking awesome!!!!!!!! We both love it!’
Michael & Rohit - Founders
neonpigeonsg.com