REVIVAL
Cocktail Bar - Singapore
Branding & Menu Design
THE BRAND CHALLENGE
‘Revival is a world class programme doing its best to masquerade as a humble neighbourhood bar. Possessing all of the creature comforts without sacrificing the elevated touches you secretly yearn for.
We understand that flavour is fluid and as such are committed to changing our menu concepts annually - at which point a new revival will be born.
For our first iteration we dip our toes in and create an art revival. we need your help, not only to brand our bar but to create an annual menu of revival.’
THE
DESIGN
SOLUTION
Our strategic partner Laura at Cider worked closely with the team at 3BL to articulate their driving purpose and distinctive proposition. Boiling everything down to a short and punchy brand line: More Conversation, More Action.
Based on this the brand strategy was built out with a comprehensive values system and brand personality guideline to provide both direction and inspiration for the wider 3BL team.
When it came time to translate this thinking to a visual identity, we were inspired by the powerful, continuous nature of conversation. Crafting a strong, graphic logo with an ellipsis at its heart. These three dots are also a cheeky nod to the three pillars of people, planet and profit. The visual world beyond the marque extends the vernacular of punctuation in a bold way to accent a rich and cinematic photography style.
The Result?
A bold look for a key player in the world of sustainable business.
‘If you’re looking for help in building a best-in-class brand, look no further. Working with Laura and Holly was a transformational experience. The entire project - from crafting and refining a brand strategy and architecture to developing a bold new look - was completed thoughtfully, intentionally, and collaboratively. The entire team is incredibly responsive and supportive, even after the final assets are delivered. I cannot recommend enough!’
Margie - Director of Brand & Marketing
3blmedia.com