ADVENTURE TOGS
Children’s Outdoor Clothing
Brand Design | Web Design
THE BRAND CHALLENGE
‘Adventure Togs sells children’s outdoor clothing and accessories to schools and adventure groups. Our current branding looks corporate and certainly does not say adventure. We want to create a friendly, fun outdoors look and feel.’
THE DESIGN SOLUTION
Being sure to appeal to both adults and children, we created a fun, hand drawn brand mark that is evocative of children’s daily adventures and the outdoor clothing needed to tackle the elements!