AYA POP
FOOD & BEVERAGE
Health & Wellness Beverage - APAC
Brand Design , Packaging Design, Brand World Design
THE BRAND CHALLENGE
‘Consumers around the world are making more mindful choices about how they live, what they eat and, especially, what they drink. There is a significant increase in demand for non-alcoholic functional beverages, and now Aya core has done so well we want to make a more juicy, more fruity wellness fizz. POP but better with a whole lot less sugar!
Help us create a delicious wellness fizz that looks as good on the outside as it tastes on the inside.‘
THE JUICY
DESIGN SOLUTION
The new Aya POP brand extension is bursting with vibrancy designed to captivate the senses with its juicy flavours and striking colours. Each can features a bold palette that reflects its fruity essence, with eye-catching illustrations of the key ingredient promising an explosion of taste.
The overall design serves to stand out on shelves amongst its fizzy competitors. Not only that, it’s fun illustrations and healthily but indulgent ingredients, make it an irresistible choice for anyone thirsty for flavour. Get your wellness POP on!
WHAT OUR FRUITY
CLIENT SAID…
‘It was a joy working with Design Hungry. A truly collaborative process during which the team both listened and contributed. We ended up with a great product. Holly got involved in all areas of design from branding to packaging through to sales sheets and the brand book development. The response to Aya and Aya POP’s design has been amazing.’
Kevin & Eric - Co-Founders
theayalife.com