MOTHER VENTURES
Venture Capitalist - USA
Strategy & Brand World Design
*Design-Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
‘3BL Media was an early leader in news distribution with a focus on the so-called ‘triple bottom line’ – the idea that corporations should be equally attuned to their impact on people and the planet as they are to their profit. In spite of our continued success, the 3BL brand has lost its own sense of purpose. We need a new brand strategy and visual identity to enable a powerful change for the next chapter.’
THE
DESIGN
SOLUTION
Our strategic partner Laura at Cider worked closely with the team at 3BL to articulate their driving purpose and distinctive proposition. Boiling everything down to a short and punchy brand line: More Conversation, More Action.
Based on this the brand strategy was built out with a comprehensive values system and brand personality guideline to provide both direction and inspiration for the wider 3BL team.
When it came time to translate this thinking to a visual identity, we were inspired by the powerful, continuous nature of conversation. Crafting a strong, graphic logo with an ellipsis at its heart. These three dots are also a cheeky nod to the three pillars of people, planet and profit. The visual world beyond the marque extends the vernacular of punctuation in a bold way to accent a rich and cinematic photography style.
The Result?
A bold look for a key player in the world of sustainable business.
IN CASE YOU WERE WONDERING
IN CASE YOU WERE WONDERING
BEFORE
AFTER
‘If you’re looking for help in building a best-in-class brand, look no further. Working with Laura and Holly was a transformational experience. The entire project - from crafting and refining a brand strategy and architecture to developing a bold new look - was completed thoughtfully, intentionally, and collaboratively. The entire team is incredibly responsive and supportive, even after the final assets are delivered. I cannot recommend enough!’
Margie - Director of Brand & Marketing
3blmedia.com