MOTHER VENTURES
CORPORATE
Venture Capitalist - USA
Strategy, Brand Design, Brand World Design, Web Design
*Design Hungry in collaboration with ciderbrand.co
THE BRAND CHALLENGE
When tech entrepreneur Allison Stern became a mother, she was hit with the confusion, overwhelm, exhaustion, frustration (and of course the all-consuming love) felt by every new parent. In all of the chaos, however, she saw opportunity.
‘Across the US, 85 million mothers control 85% of household purchases – a spending power of over $2.4 trillion. I founded Mother Ventures as the first venture capital fund to focus purely on the mother as a consumer. With the ambition to involve mothers as fund investors, founders, and partners; thus tackling the gender disparity that is so pervasive across the start-up ecosystem.
Help Mother Ventures stand out in the sea of navy blue VC’s.’
THE POWERFUL
DESIGN SOLUTION
We worked to define the Mother Ventures brand from its earliest days, establishing a bold founding purpose: together, moms can save the world. Mother Ventures is a true tribe of mothers seizing the opportunity to transform modern family life, and powering the next generation.
Lily Walla CEO & Founder of Auggie
We translated the strategic foundation into a bold striking visual identity. Mother Ventures is grounded in vibrant purple and mint tones, instantly prominent in the overly saturated sea of blue VC’s. The brand world is authoritative and dynamic. Structured enough to claim a seat at the VC table, but stand out enough to lead the moms on a mission.
The MV icon is both simple and playful, resembling a vixen (a female fox) who’s intuitive and intelligent traits perfectly fit the Mother Ventures personality.
Sarah Hardy & Laura Modi, Co-Founders of Bobbie
As Mother Ventures makes its mark through investments in companies like Bobbie, FamilyWell, Coral Care and Auggie, we can’t wait to see how the brand grows and in the months and years to come!
WHAT OUR EMPOWERING
CLIENT SAID…
‘Laura and Holly were the perfect partners to create the Mother Ventures brand. An unusual and powerful combination of analytical depth, perfectly on-point storytelling, creativity and design. Not to mention extremely efficient. True teammates from day one, I love the results.’
Allison - Founder
mother-ventures.com